Press Release - March 7, 2005
(Page 1 of 3)
Bahamas Ferries, the inter-island marine transportation travel service provider recently made a significant investment in the upgrade of their Potter's Ferry Terminal, the M/V Sealink and the technological infrastructure to provide customers with an enhanced customer travel experience. Speaking about the new initiatives and changes recently undertaken by the company at its Potter's Cay and other Family Island locations, Chief Marketing Officer for the Seafaring Company, Mr. Khaalis E. Rolle, said “the company is committed to providing the best possible service experience to our customers.”
“Over the past 5 years the demand for our travel service to the different destinations has forced Bahamas Ferries to expanded rapidly making us one of the most successful Bahamian owned and operated businesses in the Bahamas. ” Mr. Rolle also added that “the corresponding impact as a result of this growth is the need for 1st class accommodations and facilities to compliment our 1st class product and service.” When asked about competition in the industry Mr. Rolle suggested that the competitive landscape in the marine transportation industry is still in the process of evolution and competitive activity isn't forcing the company to change or upgrade what they are doing; “we are concerned about two things; the future landscape and blowing away the customers we currently serve. The company is making its investment decision based on the simple premise of remaining ahead of the curve and changing before market forces compel us to do so. From a technology standpoint, we are investing in the latest internet and wireless technology available in this industry.”
Bahamas Ferries recently signed agreements with Southworth Consultants a Bahamian technology company and Entee Solutions out of the U.K. to provide the networking infrastructure, hardware and software solutions which will serve as the entire backbone of the company's IT system. Customers will now have the luxury of using their laptops to connect wirelessly to the internet while traveling aboard all of our vessels. Additionally, customers will be able to seamlessly book ferry tickets, hotel and other packages on our new and improved website to be launched in April of this year.
The company envisions that in the customer's eyes, this will make us the leader in the passenger transportation industry in terms of value for dollar spent and scope of service being offered.
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